11.3.14

CHANEL SHOPPING CENTER

"The medium is the message" - Marshall McLuhan


For the presentation of the F/W 2014-15, Stefan Lubrina - who has worked as a metteur en scène for Chanel for the past 20 years - recreated an entire supermarket in le Grand Palais called CHANEL SHOPPING CENTER.
The quote up there is a flashback from my communication classes that came to me as soon as I saw it.


The effort and attention to detail that went into setting up this very special runway is mind blowing (which is why this article is photo-heavy) and very inspiring. The packaging, the banners and displays all have that Coco Chanel touch with names such as "Boîtes à Bobos de Coco" for a first aid kit, "Coco Carbone" and so on. I also love the fact that the baskets are wrapped in chains very similar to the ones on the classic Chanel quilted handbag.














This decor is even more clever because it makes the clothes "real". Instead of presenting them as the Haute Couture pieces that they are, it presents them in an everyday life setting and makes us the witness of the models life. It shows us that these clothes can be high fashion but still rocked on a day to day basis. (Not for all of them, obviously, but you get the idea)
I'm actually LOVING the following items from the collection.







Sorry for the pictures overload but I had to add these two!






xoxx



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